The Finnish advertising market in 2026-2027

The IRM forecast for the Finnish advertising market in 2026 and 2027 is now available to order.

In the first half of 2026 the Finnish advertising market grew by 1,3%. With indications of stronger growth in the second half of the year, IRM has revised its 2026 forecast upwards to an increase of 2,1%. In 2027 the advertising market is projected to grow by 5,1%.

The report presents the forecast for 2026 and 2027 in the following categories: Internet: Display, search and classifieds. The display investments are presented for social (incl. social video), banners & other and instream video. News media: Digital and print. Magazine media: Digital and print. TV: Linear and instream video. Out-of-home: Total and digital. Radio: Linear. Cinema. In English. 31 pages.

Please place your order by sending an e-mail with your invoicing information to info@irm-media.se or place your order here (pending the launch of our Finnish webshop).