About IRM
IRM is Scandinavia's leading authority on media investments. As an independent membership-based organisation, IRM is financed by members and customers on a non-profit basis.
Finnish Forecast
In 2025, the Finnish Kantar Media steering commitee and IAB Finland decided to allow IRM, the Institute for Advertising and Media Statistics, to perform forecasts on the Finnish advertising market.
Calendar
IRM publishes bi-annual forecasts on the development of the Finnish advertising market. Here you can find IRM's calendar with the latest dates.