About IRM
IRM is Scandinavia's leading authority on media investments. As an independent membership-based organisation, IRM is financed by members and customers on a non-profit basis.
Finnish Forecast
The Finnish Kantar Media steering commitee and IAB Finland have decided to allow IRM, the institute for advertising and media statistics, to perform forecasts on the Finnish advertising market.
Calendar
Starting in 2025, IRM will publish an annual forecast on the development of the Finnish advertising market. In addition, IRM will hold lectures and presentations. Here you can find IRM's calendar with the latest dates.