About IRM

About IRM

IRM is Scandinavia's leading authority on media investments. The Institute for Advertising and Media Statistics (IRM) collects, processes, analyzes and publishes data on the Scandianvian advertising investments. IRM's material is a source of knowledge with information on trends, relationships and developments within the advertising and media markets.

As an independent membership-based organisation, IRM is financed by members and customers on a non-profit basis. The main objective is to improve customers' background information for decision-making by providing continuous information for analytical work.

IRM is managed by a board of directors consisting of representatives from IRM's member companies. The Norwegian and Danish measurements are overseen by an advisory board in each respective market.

 


MEMBERS

Gratistidningarnas Förening
IAB Sverige
KOMM – Sveriges Kommunikationsbyråer
Outdoor Impact
RAB-Radiobranschen: Bauer Media, Viaplay Radio
SES – Sponsrings & Eventsverige
Sveriges Annonsörer
Sveriges Mediebyråer
Sveriges Tidskrifter
SWEDMA – Swedish Data and Marketing
Association
TU - Medier i Sverige
TV Bolagen: TV4, Viaplay, Warner Bros , Discovery


 

Board och advisory boards


IRM's Board

IRM's board of directors in Sweden consists of representatives from the members:

Daniel Collin, oberoende ledamot och styrelsens ordförande
Annette Tannerfeldt, SWEDMA
Carl Wåreus,
Outdoor Impact
Hanna Riberdahl,
Sveriges Annonsörer
JOhan Taubert, 
TU - Medier i Sverige
Kenneth Danielsson,
IAB Sverige
Kerstin Neld,
Sveriges Tidskrifter
Linda Nilsson,
KOMM
Lena Regeheim, 
Sveriges Mediebyråer
Martin Backman,
Viaplay Radio för RAB - Radiobranschen
Pernilla Irebjörk,
Warner Bros Discovery TV-företagen


ADVISORY BOARD, DENMARK

IRM's Advisory Board in Danmark represents industry organizations and media owners in the Danish market: 

Carsten Lundsfyr, Kreakom
Malene Birkebæk, Kreakom
Signe Skarequist, JP/Politiken
Karsten Rask Mikkelsen, Danish Outdoor Association
Kristian Arnaa, Viaplay
Dennis Christensen, Danske Medier
Ole E Andersen, Copenhagen Business School, Academic Insight
Peter Togo, Google
Rune Seeback, Meta


ADVISORY BOARD, NORWAY

IRM's Advisory Board in Norway represents industry organizations and media owners in the Norwegian market: 

Bente HåvimbMediebedriftenes landsforening
Bjørn Martinsen
, Posten
Erik Wilberg, Wilberg Management
Geir E Engen, Mediebedriftenes landsforening
Glenn Engebretsen,
TV2
Jan Morten Drange
, ANFO
Jan Rune Idal, Amedia
Jonas Karlsen, Schibsted
Kjartan Tyvand, Fagpressen
Yngvild Nesheim,Aller Dagbladet